1
Customer Journey Mapping
We got under the hood of AMJ’s customer brain — mapped every touchpoint, pain point, and “why is this so hard?” moment. That insight became the blueprint for AMJ’s sharper brand story.
Meet AMJ
AMJ, one of Canada’s biggest moving names — with a national network, a strong service legacy, and a complex mix of residential, commercial, and global logistics — faced a problem: brand consistency had become a beast. They needed to move themselves out of the past and into the digital now.
The Challange
Even the strongest brands hit roadblocks. For AMJ, it looked like this:
Sales decks were a DIY free-for-all.
Digital properties looked stuck in 2009
Logistics (the hidden gem) was lost in transition
Teams weren’t speaking the same customer language.
The Challenge
Through brand, digital, and content strategy, we turned AMJ’s customer complexity into a story that sells.
2
Website Overhaul
Two sites, zero confusion. The main site got a smarter flow, while logistics got its own stage — polished, scalable, and impossible to ignore.
3
Marketing & Sales Collateral
No more mismatched decks. We built a branded arsenal of pitch tools and social assets that make AMJ look as pro as they actually are.
The Results
SHARPER CUSTOMER TARGETING → messaging that actually actually hits.
TWO POWERHOUSE WEBSITES → sleek UX, SEO-printed, abd crystal-clear service lines.
SALES SWAGGER UNLOCKED → collateral now driving national-level deals.
In short: AMJ went from scattered to sharp. And customer noticed.
Client love
LeftTurn didn’t just build us a website. They gave us clarity — in how we see our customers and how they see us.
— Anne-Marie, AMJ
