PODCASTS

A lot has happened over the last five years! It has been and continues to be a wild and rewarding ride full of growth and learning. Tanya and Ann-Marie share a quick recap on how the business has evolved, new avenues of opportunity (CDAP and LTS West!) and how LeftTurn celebrated its 5 year milestone by investing in itself with a gift that keeps on giving.

Working with our clients, we bring our best at LeftTurn through collaboration and innovation. We work as an extension of our client’s teams and get to understand the business in-depth so we can bring an outsider’s point of view and educated suggestions. Doing this requires constant learning and questioning why things are the way they are. To do this requires continuous left turns and staying curious. In this episode, we explore what this means and how we differ in our approach from other agencies to best support our clients.

A recent photoshoot with our LeftTurn Circle team inspired us as the LeftTurn founders, and it was a bit of a ‘holy shit’ moment. We had forgotten to give ourselves permission to celebrate, so we reflected on what we had learned and continue to learn in this episode. We look at what is working well at LeftTurn, our vision for the future, and where we want to evolve our team to be even more inclusive.

In our Brand Fan Series, LeftTurn looks at companies that are providing inspiration in business, marketing and the challenge of the status quo. In episode 7, we discuss Cheekbone Beauty, a Canadian, Indigenous-owned cosmetic brand making an impact with their leadership and left turns. LeftTurn leaders, Ann-Marie and Tanya, rave about the Cheekbone brand and its intentional mission to support Indigenous youth while also redefining the expectations of beauty.

Have you watched WeCrashed on Apple TV yet? It’s the docu-series that tells the business story of industry disrupting, co-working giant WeWork and its founders Adam and Rebecca Neumann. Ann-Marie Burton and Tanya Garcia reflect on the left turns, inspirations and eye-opening moments they took away while watching as entrepreneurs.

In our series Brand Fans, we look at companies that are giving us inspiration in business, marketing and their approach to challenge the status quo of building a company. To start us off, Knix are a underwear and apparel company who create products free from judgement for real people. Understanding how to connect to your audience is one of the things Knix does exceptionally well and we discuss our love for their marketing, building communities and incredible products.

For International Women’s Day 2022, the theme is #BreaktheBias. Ann-Marie and Tanya explore the ways that taking a LeftTurn is in line with challenging the way things have always been in the workforce and how for LeftTurn Strategy remote working will always be the way forward.

This episode discusses the great resignation and the knock off impact of a pandemic that left so many people asking how do I do things differently with work? Our clients are looking for flexible working arrangements and that option is possible for those delivering the work too. We look at the difference between remote models versus work from home and how working with the best people for the work you need allows you to stay on budget and always have an expert working on your company’s marketing. The LeftTurn Circle is where LeftTurn Strategy works with experts in their field. To find out more about us and how to apply to work with us, you can email us at info@leftturnstrategy.com

Companies need a flexible, collaborative marketing agency that becomes a true partner committed to their business goals. An external agency should support and challenge the internal team and help enhance their brand and business. LeftTurn’s model has been developed deliberately with a nimble, client-centric approach that allows clients to enthusiastically justify any agency expense and look forward to our collaboration and impact. An agency should be considered an integrated partner and LeftTurn’s style of marketing is considered an investment instead of expense.

Why we took our “left turn” into advertising agency ownership. A right choice is left turn. Tanya & Ann-Marie explain their motivation behind LeftTurn Strategy and how they believe in changing the path in their industry and in life as female business leaders.