PODCASTS

Ever wondered what goes on behind the scenes at a dynamic marketing agency? Join us as we share the candid journey of creating our new brand video—complete with bloopers and behind-the-scenes fun! Meet our core team members, Pam, Katie, and Jess, and discover the unique roles they play in making our marketing magic happen.

Hello to our corporate warriors out there! Today, we’re specifically talking to those brave souls who might be a small marketing team or even a lone marketing director. If you’ve got your hands full and are feeling the squeeze from the current economic climate, Episode 14, Part 2 of The Turning Left Podcast is for you.

Can your small business thrive even when referrals slow down? This episode focuses on implementing effective lead generation and nurturing systems, ensuring that your business isn’t reliant solely on word-of-mouth. We break down critical aspects of building a comprehensive marketing ecosystem, from the importance of CRM systems and content calendars to the power of a strong digital presence. Learn actionable steps to attract and convert new leads consistently, even during slower periods.

Our CDAP Digital Advisor Team discusses the sudden news of the CDAP grant closure and cancellation for new applicants. But, if businesses were approved prior to February 20, 2024, the process remains the same and LeftTurn can still help complete CDAP plans. Sharing experiences from our CDAP work with over 30 companies, the LeftTurn team shares highlights and insights from our work in digital transformation with small business clients.

Listen in as Tanya and Ann-Marie delve into the importance of planning strategically as business partners. They share easily actionable tips for small business co-owners, while “working” beachside in Mexico. If you heard episode #1, they’re showing once again how flexible remote work actually works!

Is hybrid work dead? It just may be. Ann-Marie and Tanya reflect on the results of bringing the team back into the office for regular weekly meetings. They share why being flexible about remote work benefits companies and teams. Tanya gives a great example of why this works, as she records the podcast in scenic Ireland… enjoying the cozy ambiance of a peaty fireplace.

A lot has happened over the last five years! It has been and continues to be a wild and rewarding ride full of growth and learning. Tanya and Ann-Marie share a quick recap on how the business has evolved, new avenues of opportunity (CDAP and LTS West!) and how LeftTurn celebrated its 5 year milestone by investing in itself with a gift that keeps on giving.

Working with our clients, we bring our best at LeftTurn through collaboration and innovation. We work as an extension of our client’s teams and get to understand the business in-depth so we can bring an outsider’s point of view and educated suggestions. Doing this requires constant learning and questioning why things are the way they are. To do this requires continuous left turns and staying curious. In this episode, we explore what this means and how we differ in our approach from other agencies to best support our clients.

A recent photoshoot with our LeftTurn Circle team inspired us as the LeftTurn founders, and it was a bit of a ‘holy shit’ moment. We had forgotten to give ourselves permission to celebrate, so we reflected on what we had learned and continue to learn in this episode. We look at what is working well at LeftTurn, our vision for the future, and where we want to evolve our team to be even more inclusive.

In our Brand Fan Series, LeftTurn looks at companies that are providing inspiration in business, marketing and the challenge of the status quo. In episode 7, we discuss Cheekbone Beauty, a Canadian, Indigenous-owned cosmetic brand making an impact with their leadership and left turns. LeftTurn leaders, Ann-Marie and Tanya, rave about the Cheekbone brand and its intentional mission to support Indigenous youth while also redefining the expectations of beauty.

Have you watched WeCrashed on Apple TV yet? It’s the docu-series that tells the business story of industry disrupting, co-working giant WeWork and its founders Adam and Rebecca Neumann. Ann-Marie Burton and Tanya Garcia reflect on the left turns, inspirations and eye-opening moments they took away while watching as entrepreneurs.

In our series Brand Fans, we look at companies that are giving us inspiration in business, marketing and their approach to challenge the status quo of building a company. To start us off, Knix are a underwear and apparel company who create products free from judgement for real people. Understanding how to connect to your audience is one of the things Knix does exceptionally well and we discuss our love for their marketing, building communities and incredible products.

For International Women’s Day 2022, the theme is #BreaktheBias. Ann-Marie and Tanya explore the ways that taking a LeftTurn is in line with challenging the way things have always been in the workforce and how for LeftTurn Strategy remote working will always be the way forward.