Embracing Unconventional Success: The LeftTurn Strategy Story
In the ever-evolving landscape of business and marketing, standing out from the crowd is not just an option but a necessity. This is the central theme of Episode 1 of the Turning Left podcast, hosted by Ann-Marie and Tanya, co-founders of LeftTurn Strategy.
Reflecting on Foundation Amidst Uncertainty
We’re taking it back to where it all started as we and our clients navigate uncertain times. With a general air of caution and pause, we’re using this time to relook at our foundational items and the LeftTurn story we’re telling. Driven by different, we see this as an opportunity to get our house in order and put our time and energy into calibre over klout. For us, it’s about doing what will benefit our business and yours the most by delivering excellence without excess.
We’re Changing the Path to Success
Listen in as Tanya and Ann-Marie share a treasure trove of insights on achieving unconventional success by resisting the well-trodden path and making a metaphorical left turn. Ann-Marie and Tanya open up about the origin of the agency’s name, emphasizing how the choice to diverge from the norm was deliberate and empowering. They delve into how this philosophy has enabled them to establish a business that thrives on strong values and flexibility and has a significant impact on their clients and personal lives. Their reflections serve as a powerful testament to the idea that being different in the business world is not merely an alternative; it’s a legitimate path to success.
Here’s How We Build A Nimble, Knowing and All-In Culture for Our Success and Yours
While this particular episode offers a candid look at LeftTurn’s value-based business strategy and adaptability, the following factors, as you’ll soon come to learn, are simply a must for us:
- We scale for success: We scale our team to meet the changing needs of our clients, ensuring the provision of the right resources at the right time without the traditional overhead investment of typical agencies or an AOR.
- We value our values: Our commitment to our core values of flexibility, collaborative connections, openness, focus, and creativity is the compass guiding and building our business and the business of our clients.
- We trust in our team: Our network is built on trust and excellence, allowing us to successfully navigate the digital marketing and advertising industry’s ebb and flow.
A Reminder: The Road Less Travelled Can Be The Most Rewarding
This episode of Turning Left is not just a retrospective; it’s a strategic roadmap for the future. It inspires business owners, entrepreneurs, and marketers to embrace their unique paths, adapt with agility, and build a business that resonates with their values.
For anyone looking to shake up the status quo and explore the potential of a path less taken, this episode of the Turning Left podcast is a must-listen. It’s a celebration of the courage it takes to chart an uncharted course, the strategy required to navigate it successfully, and the joy that comes from reaching milestones that are uniquely your own.
Ready to Change Your Path for the Better?
We’d love the opportunity to connect and understand your business. Book a call with Ann-Marie for a no-pressure chat.