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Video Marketing

November 20, 2023

Video introductions support brand growth

The Power of Video Introductions: Top 5 Reasons Why You Should Put Your Face to Your Business


You’ve seen them before: CEOs with video introductions on their website’s home or About page. It’s got you thinking about the reasons why you should put your face to your business. Perhaps it’s time to take the plunge and create one. 

As a digital marketing agency, video is always top of our to-do list for clients. However, this past month has been an especially busy one with multiple CEO brand videos in play.

Although fun to script and shoot from our end, not every CEO is psyched to get in front of the camera.

The fear is real but so are the results!   

It’s our job to help you feel comfortable and confident. You may never learn to love the lens but with proper preparation, we can make it a more enjoyable experience.

Part of our LeftTurn superpower as a boutique agency is our ability to spare businesses sticker shock by expanding and contracting our resources based on our clients’ specific needs at a particular point in time.

This allows us access to top talent when and where we need it.

We’ve developed solid relationships with industry experts and make it our mission to hand select partners that align with our values and yours to ensure what’s delivered is picture-perfect. 


5 Key Reasons To Put Your Face To Your Business


Palms still sweaty? Knees weak, arms heavy? Read on for the top 5 reasons why you should put your face to your business.


1. Capturing Attention from the Get-Go


In a world where information is abundant and attention spans are dwindling, making a strong first impression is critical. Video introductions have the unique ability to captivate the audience from the very beginning.

Unlike traditional text or static images, videos offer an interactive and engaging platform for businesses to communicate their brand’s story, values, and unique selling points.

The combination of visuals, sound, and narrative makes video introductions more compelling and memorable, ensuring that your brand stands out in a crowded digital space.


2. Building Trust and Credibility

Trust is the foundation of any successful business relationship. In a world where face-to-face interactions are increasingly rare, video introductions allow companies to bridge the gap by putting a face and personality to the name.

These video introductions humanize your brand, creating a personal connection with potential customers.

When people can see and hear the individuals behind the company, they are more likely to feel a sense of trust and credibility. This trust is a key driver for building lasting relationships, which can lead to increased customer loyalty and advocacy.


3. Conveying Complex Information Simply

Many businesses offer products or services that are complex or unfamiliar to their target audience. Videos can simplify these concepts through visual aids, demonstrations, and storytelling.

The power of visualization helps potential customers grasp the value you offer. Complex features, processes, or technical details can be presented in a straightforward and easily digestible manner.

This not only makes it easier for your audience to understand your offerings but also increases their confidence in your expertise.


4. Enhancing SEO and Online Visibility

In the digital age, online visibility is crucial for the success of any business.

Video content can significantly boost your online presence. Google and other search engines favor video content in search results.

By incorporating video introductions on your website and other platforms, you improve your chances of ranking higher in search results. This means that potential customers actively searching for products or services related to your business are more likely to discover your brand.

The increased visibility can drive more traffic to your website and social media profiles, expanding your audience and potential customer base.


5. Social Media Domination


Social media platforms have become a dominant force in the digital marketing landscape, and they thrive on video content.

Businesses can create shareable video introductions to increase their reach and engagement on platforms like Facebook, Instagram, and YouTube.

These platforms encourage users to engage with and share video content, which can create a viral effect.

A well-crafted video introduction can reach a wide and diverse audience, extending your brand’s visibility far beyond your initial customer base.

It allows you to tap into the power of social sharing and user-generated content, further enhancing your brand’s reach and influence.


The Power Of Video Introductions For Branding Your Business


Video introductions have proven to be a game-changer for businesses across various industries.

These five key reasons highlight their significance in today’s competitive digital landscape. By embracing video introductions, businesses can:

  • capture attention
  • build trust
  • simplify complex information
  • enhance online visibility
  • dominate on social media platforms.

In a world where first impressions matter more than ever, video introductions provide a powerful tool for businesses to convey their message, connect with their audience, and ultimately drive success and growth.

Don’t miss out on the opportunity to leverage the power of video introductions for your business—it’s a strategic move that can make a significant difference in your brand’s journey toward success. 

Now that you know the reasons to put your face to your business, are you ready to roll? If yes, we are too!  Drop us a note or book a call

Turn Left Here

There’s no exact path in The Left Way. Wondering if we are too different? Or not different enough? Curious about a second opinion or if LeftTurn can help? We never shy away from a chat to learn more about you.

5063 N Service Rd
Burlington, ON
L7L 5H6