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July 18, 2023

Small Businesses! Say HI to AI and other time saving tools

As a small business like you, we’re always looking for the most efficient and effective use of our time. We operate with a lean, mean core team to provide superior work and service without the typical big agency sticker shock and now that we’ve entered the wonderful world of Artificial Intelligence, our arsenal of superpowers has expanded.  


AI is helping us get creative and get sh*t done. It can help you too! We’ll admit, there was a little hesitancy on our end at first to leverage these cool tools, you know, fear of the unknown, resistance to change and what would the neighbours think?! However,  our LeftTurn values of changing the path and always asking, “How do we LeftTurn this?” gave us the push we needed to try them. And guess what? We love them! They are now a daily part of LeftTurn life. In fact, we leaned on our good friend ChatGPT to help us write this blog post for you fine folks. 


We’re going to highlight a few awesome and easy-to-use tools (with some caveats!) that will hopefully make your marketing life a little more manageable and fun! FYI, this is not a paid promotion. Just honest feedback on what works for us and could work for you.


TRY THESE THREE TOOLS 

This trio of FREE AI tools can turn small businesses into unstoppable forces of productivity. Meet ChatGPT, Loom and Otter, the dynamic squad that will revolutionize the way you work!


ChatGPT

First up, we have ChatGPT, the friendly neighbourhood language model. Need help drafting emails, crafting social media posts, or writing engaging content? ChatGPT is your go-to genie! It’s like having a witty and knowledgeable assistant right at your fingertips. Just ask a question or throw in a request, and ChatGPT will dazzle you with its linguistic prowess. Who knew artificial intelligence could be so delightfully chatty?

 

ChatGPT is great at greasing those creative wheels if you’re having trouble getting started or dealing with the dreaded writer’s block. Although we look to this tool for content inspiration, it’s rare that it’s a copy-paste scenario. You and/or your marketing team know your business and your audience best.


Here are a few tips on how to interact with ChatGPT:

  1. Pretend that you are briefing a person.
  2. Be specific about length. How many paragraphs or words would you like?
  3. Don’t forget about tone! Is it serious and corporate, or lighthearted and fun?

 

Dive in and get that first draft underway but be sure to go through it, adjust and revise to create something that truly reflects your brand tone, values and voice. 


Keep in mind this isn’t a substitute for sound strategy. Every piece of content should have a purpose and ladder up to your marketing and social objectives. If you have your strategy in place, the trick to getting the most out of this tool (and avoiding content that sounds robotic) depends on how well you can relay instruction. Practice makes progress. Play with it and see what happens!

 

Loom

Moving along, we have Loom, the magical screen recording wizard. Have you ever struggled to explain a complicated process to your team or clients? Fear not, for Loom is here to save the day! This nifty tool lets you record your screen while explaining the intricate details, all with the power of your voice. This smart sidekick has the ability to create customized and engaging titles based on your recording to help boost views and comments. It can also act as a scribe, auto generating a text draft of your recording for easier communication. 


From tutorials to onboarding sessions and customized sales demos, Loom makes sharing knowledge a breeze. 


A tool like this is especially important for remote teams like ours. We can’t just pop by someone’s office to troubleshoot or explain something and screen sharing and phone calls don’t allow you to capture and revisit the information when needed. With Loom, you can play it again until your heart’s (or your mind’s) content. 


Wave goodbye to tedious written instructions and say hello to effortless visual explanations. Abracadabra, clarity achieved! Give Loom a try. You’ll be glad you did!

 

Otter

Last but not least, we have Otter, the genius transcription tool. No more scribbling notes during meetings like a frenzied chicken! Otter listens attentively and transcribes everything, so you can sit back, relax, and fully immerse yourself in the conversation. With its smart features, you can search for keywords, highlight important moments, share the transcription with your team and tag those who need tagging with tasks and comments to keep your project moving. Say goodbye to misunderstandings and hello to crystal-clear communication. 


It’s also great for repurposing content. We’ve taken podcasts and transcribed them, leveraging the content for long form SEO blog posts. This is an expedient and economic way to keep the content cycle cycling.


So there you have it, three terrific tools that can transform your small business into a well-oiled, efficient machine. ChatGPT, Loom and Otter are ready to boost productivity, enhance communication and sprinkle a dash of magic into your workday. 


Not quite ready to embrace the AI revolution but still have loads of work to do? Let us give you a hand. Contact us today to get started.

Turn Left Here

There’s no exact path in The Left Way. Wondering if we are too different? Or not different enough? Curious about a second opinion or if LeftTurn can help? We never shy away from a chat to learn more about you.

5063 N Service Rd
Burlington, ON
L7L 5H6